Recently, Ben Sherman pulled off a guerrilla marketing stunt at their NY store in Soho. After merchandising the interior with a plethora of shirts in the windows, they started hanging a few outside as well. They secretly filmed the results, and clearly NY'ers are unabashed about helping themselves to a "five finger discount". What's great is how blatant some folks are...not even attempting to be subtle in their actions. While we won't be slinging free shirts anytime soon, feel free to stop by and check out some of the latest looks from Ben Sherman right here in Portsmouth!
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