
Well...check out The Rugged Standard. This cool new store in York, England boasts some really high-end denim, but even cooler is the merchandising concept. The space has been set up like a "flat", as they say in Europe. The clothes are displayed accordingly, bringing a real-life feel to the shopping experience. One question we have, though...how many guys that you know have such pristine living quarters?
The store is a spin off of superdenim.co.uk, a Japanese denim specialist. Want to see more? Check out some more images from our friends at denimgeek.com.
http://www.denimgeek.com/archives/493
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